The Voice of the Customer is an obvious idea – but one that is often miss-understood or rarely engaged.
Many organisations make assumptions around what they think a customer wants and needs and ignores what is really happening.
A company with an attrition problem (customer or employees) has not often not understood the voice of their customer.
A product or service with a poor take up might be due to providing a service that is misaligned with what your customers want.
In our workshop, we’ll look at some of the most effective techniques for understanding the voice of the customer an dhow you can use this insight to drive high performance.