Voice of the Customer Masterclass
In-House Classroom
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Price: £1,999
Format: In-House Classroom
Duration: One Day Classroom Training
Support: LinkedIn Group for Continuous Support
The Voice of the Customer is an obvious idea – but one that is often miss-understood or rarely engaged.
Many organisations make assumptions about what they think a customer wants and needs and ignores what is really happening.
A company with an attrition problem (customer or employees) has often not understood the voice of their customer.
A product or service with a poor take-up might be due to providing a service that is misaligned with what your customers want.
In our workshop, we’ll look at some of the most effective techniques for understanding the voice of the customer and how you can use this insight to drive high performance
.Our In-House Classroom course is aimed at companies who wish to train a number of individuals. The material will include your company name and only include attendees from your company, it’s a more cost effective approach if you have a number of people that you want to train.
Course Content
VOICE OF THE CUSTOMER
CUSTOMER FEEDBACK
DATA COLLECTION METHODS
ACTIONING VOC DATA
KANO MODEL
CRITICAL TO THE CUSTOMER
Days

Balancing customer concerns
- Internal vs External customers
- Voice of the customer collection approaches
- Data Collection methods
- Critical to Quality items
- Case Study